How Not To Pitch Your Project

2 May

About two weeks ago, I followed a link from IT’S ON THE GRID about a new spec pitch that had gone out and I was excited to dig into the material – until I did.

Now I judge, develop and cover a lot material and being a writer myself I’m always careful in my constructive criticism – so let’s just say this writer’s manager did him a huge disservice by sending this out.

The concept is high, very high. And it really could be very good if executed properly.

The actual link is at the end but let’s just take a quick look at where the execution is lacking before you see for yourself.

The logline is:

A CIA agent who is presumed dead while on assignment is recruited into an organization known as the International Discreet Taskforce after a terrorist calling himself The Wolf threatens to destroy the Seven Wonders of the World.

This could be so much more dynamic and to the point given the concept – but honestly it’s the least of the pitch’s problems.

Following this is an overview – not to be confused with a synopsis.  This section jumps into production specifics about how this concept will be achieved without breaking the budget. Toward the end it states something very intriguing – that the audience will be participatory in the case.  Aside from this tidbit (which is never mentioned again) the budgetary selling point should move to after the treatment.

Now, once again to be fair, there are no set rules to writing a treatment and ZERO good guides out there for aspiring screenwriters (even that store geared toward writers is a waste of money in this particular arena). But, no matter the format, length or style one thing for certain is a treatment is meant to be a short story of the final product – with little detail and very little dialogue.

This pitch package has a 53 page ‘treatment’ that has an anvil of dialogue weighing it down.  Ordinarily I’d say just give the first 10 pages if you can’t write an effective treatment, but in this case — I’d say less is more.

Two immediate reasons this is bad: It’s written like half a script and half a treatment. The action lines are written in short story mode and then pages of expository dialogue break in.  The writer is giving no reason for anyone to want to read on because clearly dialogue is not his strong suit.

The good news is the typos are almost invisible within all of this.

Following the treatment are screen shots of actual 7 wonders that support how his story is plausible.  This is an excellent addition and belongs here at the end. (though I would suggest formatting them better – perhaps with visual support that lends itself to film.)

All of his aside, this is presented as a story about the hijacking of the 7 wonders of the world – with very little attention to the characters that should move this plot.

The C.I.A. agent that’s supposed to be dead is a nice touch but why should we care to follow him?

There’s great potential with him and his sidekick, but it’s not there yet.

For those of you wondering how in the effin’ hell did this guy get a manager to rep and send this out?  My research came up with nothing on them, so it’s not like they’re CAA or like this link was followed up with an IT’S ON THE GRID – SPEC SALE announcement.

Here you go:

http://7wondersmovie.com/7wonderspitch.pdf

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Notes From the Net – Psychoanalyzing Your Story

30 Mar

Because there are so many aggregators, sharers and tweeters of current writing news, I’ve been saving my notes from the web-o-sphere to things that I feel are permeating the air.  It never ceases to amaze me how totally unrelated circles glom onto the same thought pattern around the same time.

For the past few weeks there has been a plethora of stories and news briefs about how the human body and brain is wired to respond (or not) to pieces of art.  (The links for each reference are at the end)

It started with Adele’s sweep of the Grammy’s and NPR’s follow-up story to how certain rhythms in her biggest hit, struck a subconscious chord within the listener(s).

“According to Sloboda, that little vocal dip in there on the word “you” — that’s the key to triggering an emotional response in a listener.”

The gist of the story is that apparently our brains are wired to expect certain patterns in music so when we hear a chord that is not quite what our brain expects, it elicits an exceptional emotional response.

So what’s it have to do with storytelling you ask, well the HUFFPO responds with a (very similar) theory, using Shakespeare and Spielberg as examples.

It’s all about rhythm.  More specifically the building of tension, and the continual tightening of the nerves that culminates in the jaw dropping release – minute by minute.  Much like a high-pitched tone that shatters glass, or in Adele’s case can move (some) to tears.

Scriptshark jumped on the synergistic bandwagon with a post that highlights that the way we relate to stories is in direct relation to how our brains are wired.  The writers uses a Nobel Prize winning physicist’s study to highlight the disproportionate value our brains place on how an event ends.  More specifically how drawn out that ending was.  The rest of the article goes into framing of an issue, which if you as an artist have any training in how to accept and give constructive criticism this will seem old news, but it never hurts to be reminded.

For a somewhat more to the point view on how an audience reacts, Jacob Kreuger always has an interesting spin on the basics of writing a compelling story.  In this post he discussed how audiences hear dialogue. He uses the amazing dialogue driven opening of THE SOCIAL NETWORK to explain.  The script link is also included below.

And for the least cerebral and most relevant of them all — a TED video, it’s actually over a year old, but Don Hahn posted the link saying it was one of his faves, and Don is so amazingly generous and so prolifically creative, I always heed his taste. (if you haven’t done so already pick up his book BRAIN STORM, UNLEASHING YOUR CREATIVE SELF

(If possible get your hands on it’s precursor instead, Dancing Corn Dogs in the Night – but it’s out of print and I’m not letting mine out!)

Anyway — Brene´ Brown’s TED video on the power of vulnerability really gets to the pith of what makes a universal connection, which is key to understanding and crafting stories that resonate. (I’ve yet to figure out how to embed a TED video so this will open in another window).

The Power of Vulnerability

Listen closely and watch repeatedly, I promise it will take your stories from off the couch to top of mind.

NPR Adele article:

HUFFPO on tension:

SCRIPTSHARK on our brains:

Jacob Krueger on dialogue:

Social Network screenplay link (legally downloadable via deadline Hollywood)

Our time is up, my dog wants the couch.

And considering this picture is about 2 months old and he’s doubled in size, when he gets on the couch you want to get off.

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Do You Believe in Ghostwriting?

7 Mar

This post has been ‘haunting’ me for a while and I finally have time to exorcise, not to be confused with exercise because time is even more scarce for that. (I will say that a treadmill or walk around a lake is great for perfecting a pitch, but I digress).

Ghostwriting is most associated with memoirs, or other stories of fame that those who have achieved it have done so without the ability to put it down on the page.  In fact, if you Google ghostwriting you get a barrage of pay per click ads for everything from a $10/hour freelance service to writers of attorney briefs (don’t get me started), but there are writers who have made a substantial living providing this service for those that have an amazing story to tell but don’t know the first place to start.

When I started this website, I immediately got frequent requests from people to help them with their life story. Mostly just regular Joes and Janes that felt that the World should know what had happened to them.  Some I helped, some it was immediately evident that crazy stuff happened to them because they were indeed crazy, and some I found just needed a cathartic shoulder to type on.  Which is where the  concept for the STORY STUDIO came from, to help anyone at any stage in the process focus their story.  And it is coming, I promise. I’ve been working on that in my sleep — the only real spare time I have — because why?  I have somehow become a point person for ghostwriting screenplays.

But when people started questioning why I would consider writing a screenplay or treatment even as a ghostwriter, I admit for the first time, I paused.

Then I went back to work.

It’s not as if ghostwriting is spec writing — you get paid and paid well.  The only thing you don’t get (immediately) is the stroke to the ego.  Frankly, I’ve been surrounded by show business for a very long time, and I know we all put our pants on the same way.  For me, I do so much consulting and judging on projects that I will never get a writing credit for, this is just more of the same.  I write, if I’m not writing for someone else, I’m writing for myself.  I know and love story, and I know how to translate words to imagery via any constraints, financial, production, or otherwise.  And I get paid for that passion and knowledge.  I don’t need a screen credit to validate what I do.  The validation comes later, as I shall explain shortly.

If you don’t believe me, check out Andrew Crofts, he enjoys ghostwriting so much — he wrote an incredible book about it AND much of his text from the book was used in the novel THE GHOST.

In the past 4 months, I’ve been granted two amazing stories to put to screen, one from the Nobel family and the current one I’m on is a story that spans history and irony like Forrest Gump, only it’s true and more controversial and more universally appealing.  These projects just came to me, I did not advertise that I was a ghostwriter, I’m a writer(.)  Based on my documentary experience and flair for story and getting to pith of it, when it has to cover such large expanses on time — they came to me as a Karmic gift — and I have enjoyed the research and learning things I would have never bothered to know about our World as much as I enjoy writing a compelling story.

For a writer trying to break in, that wouldn’t mind a credit on screen or spine, I still insist that if you have the opportunity to ghostwrite for someone take it.

Because here’s the beautiful part, both of these projects have come back to me and said once they go into production they would abso-frickin’-lutely, give me credit.  They could never in good conscience take credit for my dedicated, hard work.  They just had material for a great story and had no idea how to get it out.

So there you have it, I believe in the ghosts of writing (and actually the other kind have made a good point more than once in my life too).

Stay tooned… there’s a whole lot of good stuff on the way in what I hope is shorter intervals.

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Script to Novel – Double Your Odds of a Sale

3 Feb

Just a hair over a year ago, I had the pleasure of reading (and writing about) a unique approach to getting your material noticed.  ADAPTING SIDEWAYS is a book that easily takes you through the process of adapting a screenplay into a book, and now the writer’s store has turned it into a webinar, taught by the authors.

I was particularly taken by this for a couple of reasons. One because I was in the middle of that exact process when the book came out, and two, I had read a screenplay by one of the co-authors in a competition, and I fought for it to advance even though the reader before me passed on it. Because it deserved the chance, and frankly the reader before me had no credible argument to the contrary, it was just how they ‘felt’.  I was very happy that the writer re-submitted to the same festival the following year and was a finalist.  Jon James Miller, wrote a very original and compelling screenplay with GARBO’S LAST STAND, and he is using that as the example for how he adapted it into a novel for this webinar.

It really is worthwhile to learn another way to give your material more selling power, so check it out!

https://www.writersstore.com/script-to-novel-double-your-odds-of-a-sale

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Why Your Title Matters

28 Jan

I heard an interesting story on NPR today. Well duh, of course I did. Let me rephrase, I heard a relevant story to this blog and our profession on NPR today.  It was about titles, specifically movie titles and even why some adapted from books, didn’t maintain the source name.  Most know that E.T was once called A BOY’S LIFE, but who knew SATURDAY NIGHT FEVER was once called, Tribal Rights of the New Saturday Night.  Oy.

I’ve had this discussion with many a writer and wrote about how important titles are in the 6 keys series.  For me it’s simple, I can’t write a story until I know the title, and many of my stories stem from a title alone, it’s your story’s brand.  Now, that’s not to say it can’t be changed for something more effective later, but for me it comes down to my marketing genes, and for you it should too because you do want to sell your story someday right?

Here’s the list on NPR, and for fun I’m throwing in a link to 8 movies made by people you’d never suspect...

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Best Screenplay and Other Award Contenders for DOWNLOAD

18 Jan

These days I’m so busy, I am very thankful when anyone makes my life easier. So, thank you CBS NEWS for collecting the links to some of the year’s most admired screenplays. It’s not exhaustive, but here you can find the studio supplied/and/or/approved for consideration scripts for:

“Anonymous” by John Orloff (Sony)

“The Artist” by Michel Hazanavicius (The Weinstein Company)

“Beginners” by Mike Mills (Focus Features)

“Bridesmaids” by Annie Mumolo & Kristen Wiig (Universal)

“Cars 2″ by Ben Queen; Story by John Lasseter, Brad Lewis and Dan Fogelman (Disney)

“Coriolanus” by John Logan, from the play by William Shakespeare (The Weinstein Company)

“The Debt” by Matthew Vaughn & Jane Goldman and Peter Straughan (Focus Features)

“The Descendants” by Alexander Payne and Nat Faxon & Jim Rash, based on the novel by Kaui Hart Hemmings (Fox Searchlight)

“The Girl With the Dragon Tattoo” by Steven Zaillian, based on the novel by Stieg Larsson (Sony)

“Hanna” by Seth Lochhead and David Farr; Story by Seth Lochhead (Focus Features)

“The Help” by Tate Taylor, based on the novel by Kathryn Stockett (Dreamworks)

“The Ides of March” by George Clooney & Grant Heslov and Beau Williman (Sony)

“The Iron Lady” by Abi Morgan (The Weinstein Company)

“Jane Eyre” by Moira Buffini, based on the novel by Charlotte Bronte (Focus Features)

“Machine Gun Preacher” by Jason Keller (Relativity Media)

“Margaret” by Kenneth Lonergan (Fox Searchlight)

“Margin Call” by J.C. Chandor (Rope of silicon website)

“Martha Marcy May Marlene” by Sean Durkin (Fox Searchlight)

“Moneyball” by Steven Zaillian and Aaron Sorkin; Story by Stan Chervin, based on the book by Michael Lewis (Sony)

“My Week With Marilyn” by Adrian Hodges, from the book by Colin Clark (The Weinstein Company)

“Pariah” by Dee Rees (Focus Features)

“Shame” by Steve McQueen and Abi Morgan (Fox Searchlight)

“Tinker, Tailor, Soldier, Spy” by Bridget O’Cconnor & Peter Straughan, based on the novel by John le Carre (Focus Features)

“War Horse” by Lee Hall and Richard Curtis, based on the novel by Michael Morpurgo (Dreamworks)

“Warrior” by Gavin O’Connor and Anthony Tambakis & Cliff Dorfman (Lionsgate)

“Win Win” by Tom McCarthy; Story by Tom McCarthy & Joe Tiboni (Fox Searchlight)

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Screenwriting Gig

8 Jan

If anyone is interested send in deets…
Project: An anime infused, contemporary take on a classic crime/
action story, our script follows a young repressed girl and a guy
from the wrong side of the tracks who will do almost anything to be
together and escape the lives that confine them.

We are searching for a writer to take our script to the next level.
We need someone with the proven ability to write great stylized,
youthful, action material.

The writer must be able to implement and improve high-octane action
sequences (a la Fast and the Furious) with a hip/ stylized feel
(Lock, Stock and Two Smoking Barrels/ Kick-Ass) while, most
importantly, improving story structure, particularly the development
of our main characters, their relationship, and personal journeys. A
strong sense of story is of the utmost importance.

The producing team for this project includes an LA-based producer
with studio credits. Those interested please send writing samples to:

arnie@floppyking.com

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